MGT 300

What is competitive advantage? -           A product or services that an organization’s customers place a greater value on than similar           offerings from a competitor -           Unfortunately, CA is temporary because competitors keep duplicate the strategy. -           Then, the company should start the new competitive advantage.   MICHAEL PORTER'S Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment.          1. Buyers  Buyers here means BUYER POWER it HIGH when buyers have MANY choices of whom to buy become LOW when their choices are FEW . To reduce buyer power( and create competitive advantage), an organization must make it more attractive to buy from the company not from the competitor  Best practices of IT-based                - LOYALT Y program in travel industry                     e.g: rewards on free tickets or hotel stays        

Business Driven Technology   Learning Outcomes: Compare to management information system (MIS) and information technology (IT). Describe the relationships among people, information technology, and information Identify four different departments in a typical business and explain how technology helps them to work together Compare to the four different types of organizational information cultures and decide which culture applies to your school   Information Technology's Role in Business :               - Information technology is everywhere in business   Information Technology's Impact on Business Operation :             Customer Service - 70%       Finance- 51%       Sales and Marketing- 42%       IT Operations- 39%       Operations Management- 31%       HR- 17%       Security- 17% Organizations typically operate by functional areas or functional silos Functional areas are interdependent Information T