Chapter 2- IDENTIFYING COMPETITIVE ADVANTAGE
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What is competitive advantage? - A product or services that an organization’s customers place a greater value on than similar offerings from a competitor - Unfortunately, CA is temporary because competitors keep duplicate the strategy. - Then, the company should start the new competitive advantage. MICHAEL PORTER'S Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment. 1. Buyers Buyers here means BUYER POWER it HIGH when buyers have MANY choices of whom to buy become LOW when their choices are FEW . To reduce buyer power( and create competitive advantage), an organization must make it mo...